Ecommerce is on the rise, counting for more than $2.3 trillion worth retail sales in 2017, and this number is expected to double by 2021. There’s no doubt eCommerce is one of the most feasible and rewarding business ideas, especially if eCommerce development is so flexible and scalable with eCommerce platforms like Magento.
Magento powers 1.2 percent of all websites on the internet, which accounts for 12 percent of all eCommerce sites. Moreover, Magento 2 module alone powers around 16 percent of the top eCommerce websites.
Therefore, it is evident that Magento is the primary choice for every eCommerce website development company. And if you are contemplating developing an eCommerce store using Magento, here are a few Magento trends to look out for in 2020.
The Use of AI and Chatbots
More than 61 percent of eCommerce stores use AI in some form, and 77 percent of them believe that AI played a vital role in enhancing their business performance. AI enables you to provide your users with a personalized experience, which not only improves customer engagement but helps you with targeted marketing as well.
Chatbots, similar to AI, play a vital role in boosting eCommerce performance by promoting user engagement and targeted marketing. According to a survey, 83 percent of online shoppers seek support before making a purchase, 71 percent out of which do so to solve their problems.
Using chatbots is a less time-consuming and cost-effective way of offering customers tier-2 customer support without any human involvement. Since more than 50 percent of shoppers prefer chat support over call support, chatbots are a must-have feature for every Magento-based eCommerce store.
Ecommerce is a lucrative market, but a highly competitive one as well. Therefore, providing your customers with a personalized experience is essential. More than 80 percent of online shoppers prefer buying from a store that offers a personalized experience, and 59 percent of them believe that personalization improves their shopping experience.
In a nutshell, eCommerce personalization is the process of creating a customer-specific website that provides them with content, suggestions, and recommendations according to their browsing behavior and preferences.
Ecommerce development can be a tedious process, especially if the store needs to be optimized for search engines. Magento is regarded as the most SEO-friendly eCommerce platform, making it the primary choice for every development company.
With Magento’s smart search feature, you can enhance your website’s navigation, thereby providing an engaging experience to the users. The smart search feature enables users to find your website easily on search results, and when users visit your site, this feature engages them and guides them deep into your website.
Material design is a relatively newer trend that is being adopted by almost every Magento Web Application Development Company. Material design, also known as Quantum Paper, is a design language that uses animations, padding, design patterns, and design effects to utilize more interactive and attractive layouts.
The material design removes unnecessary elements from the website to make it more minimalistic, attractive, and responsive. Moreover, material design efficiently displays products, which improves user navigation and the overall user experience.
If you contemplate expanding your inventory shortly, parallax scrolling will help you improve the scrolling functionality of your website.
Parallax scrolling is a type of website layout that displays a static, slow-moving website background that synergizes with the fast-moving foreground to provide a 3D scrolling effect.
Push notifications are no longer considered “pushy,” as more than 55 percent online shoppers prefer receiving push notifications. Push notifications are an automated way to engage a user consistently, intending to drive more sales.
Customers are lazy, and they don’t bother visiting your website, searching for products, and looking for exciting offers. Push notifications enable you to reach out to your customers with the latest offers and discounts.
Since more than 40 percent of users interact with push notifications within 60 minutes of receiving them, every Mobile App Development Company is prioritizing push notifications as their primary mobile marketing strategy.
Progressive Web Applications
A progressive web application is defined as a type of application software that is developed using common web languages and technologies like HTML, JS, and CSS, and can work on any device using a standards-compliant browser.
The use of PWAs is on the rise and is expected to replace 50 percent of consumer-facing mobile applications. Although multi-platform support and fast & responsive websites are some of the primary benefits of PWAs, they offer other advantages as well. These advantages include:
- Offline Mode: In some cases, users might not have internet connectivity. PWAs save information from the recent online session and display it to the user without the need of an internet connection.
- Blend of Apps and Sites: PWAs are designed like mobile apps with the full functionality of websites, which not only provides superior user experience but helps in search rankings as well.
- No Installation Required: Unlike mobile applications, PWAs don’t require third-party installation platforms like PlayStore and App Store, and can be downloaded from the website itself.
- Performance: PWAs offers faster and more responsive websites, which are not only user-friendly but essential for search engine ranking as well.
Being an open-source platform, Magento ensures it accommodates all the new trends and technologies of the eCommerce market. Ecommerce trends are mercurial, and if you want your online business to succeed, these Magento development trends will come in handy.