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M-Commerce: The New Trend

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M-Commerce or mobile commerce is the next generation of e-commerce world. Any electronic, information or any business transaction initiated via mobile or mobile networks leading to exchange of information, services or good.

Since internet shopping has become widely popular from many years, people are now turning to one’s phone. M-commerce are making services and applications readily accessible through internet enabled cellular devices. They are attracting retailers and consumers.

Mobile shopping presents 40% of our online traffic.

8 out of 10 people shop via cell phones

M-commerce sales has gone to $23.7 billion with Digital Shoppers to 25.3 %.

As it Mcommerce is rapidly growing and it is expected to reach 53.9% in 2021.

Mobile Commerce is next logical step as far as convenient is concerned.  People believe it to be “A retail outlet in your customer’s pocket.

It is acting as a support to many industries and helping the existing one’s. That includes Mobile Banking, money transfers, digital content purchase and delivery, electronic tickets & boarding pass, location based services etc.

Types of Mobile commerce:

Mcommerce covers varied transactions and can be distinguished in 3 categories as below:

a) Mobile Banking: A wide range of significant banking-related services are easily accessible through cell phones that makes this type of m-commerce highly useful. It is simalr to online banking. Mobile Banking involves applications through some financial service companies that are delivering the customer services through messaging apps or chatbots. Making available all bank related activities at you mobile door step.

b) Mobile Shopping: Yielding shopping service via mobile devices just like you shop through an ecommerce store. We have dedicated apps, mobile optimized sites and social media platforms (Facebook, instagram) through which you can easily shop. It is one of the most transcendent sorts of m-business that is continually expanding with the increase in no. of mobile users around the globe.

c) Mobile Payments: This sort of Mcommerce centers around the dynamic advancement in payments acknowledged with cell phones. Shoppers are taking full advantage of many mobile payment options made available to them. Purchase of any items (god or services), payng bills or shopping is made easy through these. Mobile payments has become industry of its own making it a vast and useful.

Reasons to go for Mcommerce:

Slowly and gradually people’s preferred mode of choice is becoming Mobile Commerce. Here’s are the reasons to why you should prefer Mcommerce.

Portability:

The main reason is portability itself. You can purchase, buy from anywhere via mobile devices. Its like placing the order from anywhere, track through the app, make payments through mobile phones and its done. You’ll get it on your door steps. Following the concept of “carry your store wherever you go”

Accessibility:

A user can without much of stretch access mobile applications from anyplace. As people consistently carry their phones, it furnishes them with improved openness and their buys can be finished quicker.

Know your customer better:

Through one’s history of purchase items and pattern formed retailers and owners can collect necessary data and this helps them to enhance our shopping behavior, needs, and demands to provide us good experience. Applications are flexible and we can get valuable data through them. These helps to analyze cusotme behavior and one can customize message and services to their customers.

Engaging Apps:

There’s an abundance of chance to connect with your customerss, help increase sales, and make things simpler for everybody included through these applications. Applications can assist you with changing your cell phone into a ground-breaking gadget. These minor applications can satisfy practically a wide range of prerequisites. They enhance user experience, making the gadget progressively beneficial to play out a plenty of universally useful processing activities.

Payment options:

You can encourage users to make payment through portable wallets. Since these have become a basic part of how you pay for everyday exchanges, the transformation time for each deal can decrease definitely.

Trends:

Intelligent Site Search:

Site search and navigation plays a vital role in mcommerce. Through smart search its easier to find products by just typing on the keywords, as we understands it becomes difficult to navigate through too many pages in 5inch screens. Smart search has added features like adding dynamic product pages and autocomplete features to search option to simplify the search. Its increased the chances of buying.

Mobile Chatbots:

Integrationg chatbots with mobile commerce have proved to be providing advance customer services to buyers and increasing conversion rates. These live chatbots are shaping the decisions ecommerce and mobile commerce world by their instant responses, reducing chances of abandonment, resolving queries of customers.

Omnichannel Strategies

M-Commerce: The New Trend

M-Commerce or mobile commerce is the next generation of e-commerce world. Any electronic information or any business transaction initiated via mobile or mobile networks leading to exchange of information, services or goods.

Since internet shopping has become widely popular for many years, people are now turning to one’s phone. M-commerce is making services and applications readily accessible through internet enabled cellular devices. They are attracting retailers and consumers.

Mobile shopping presents 40% of our online traffic.

8 out of 10 people shop via cell phones

M-commerce sales has gone to $23.7 billion with Digital Shoppers to 25.3 %.

As Mcommerce is rapidly growing and it is expected to reach 53.9% in 2021.

Mobile Commerce is the next logical step as far as convenience is concerned.  People believe it to be “A retail outlet in your customer’s pocket.

It is acting as a support to many industries and helping the existing one’s. That includes Mobile Banking, money transfers, digital content purchase and delivery, electronic tickets & boarding pass, location based services etc.

Types of Mobile commerce:

Mcommerce covers varied transactions and can be distinguished in 3 categories as below:

a) Mobile Banking: A wide range of significant banking-related services are easily accessible through cell phones that makes this type of m-commerce highly useful. It is similar to online banking. Mobile Banking involves applications through some financial service companies that are delivering the customer services through messaging apps or chatbots. Making available all bank related activities at your mobile doorstep.

b) Mobile Shopping: Yielding shopping services via mobile devices just like you shop through an ecommerce store. We have dedicated apps, mobile optimized sites and social media platforms (Facebook, instagram) through which you can easily shop. It is one of the most transcendent sorts of m-business that is continually expanding with the increase in no. of mobile users around the globe.

c) Mobile Payments: This sort of Mcommerce centers around the dynamic advancement in payments acknowledged with cell phones. Shoppers are taking full advantage of many mobile payment options made available to them. Purchase of any items (goods or services), paying bills or shopping is made easy through these. Mobile payments has become an industry of its own making it vast and useful.

Reasons to go for Mcommerce:

Slowly and gradually people’s preferred mode of choice is Mobile Commerce. Here are the reasons why you should prefer Mcommerce.

Portability:

The main reason is portability itself. You can purchase, buy from anywhere via mobile devices. It’s like placing the order from anywhere, tracking through the app, making payments through mobile phones and it’s done. You’ll get it on your door steps. Following the concept of “carry your store wherever you go”

Accessibility:

A user can without much of a stretch access mobile applications from anyplace. As people consistently carry their phones, it furnishes them with improved openness and their buys can be finished quicker.

Know your customer better:

Through one’s history of purchase items and patterns formed, retailers and owners can collect necessary data and this helps them to enhance our shopping behavior, needs, and demands to provide us with a good experience. Applications are flexible and we can get valuable data through them. This helps to analyze customer behavior and one can customize messages and services to their customers.

Engaging Apps:

There’s an abundance of chances to connect with your customers, help increase sales, and make things simpler for everybody included through these applications. Applications can assist you with changing your cell phone into a ground-breaking gadget. These minor applications can satisfy practically a wide range of prerequisites. They enhance user experience, making the gadget progressively beneficial to play out a plenty of universally useful processing activities.

Payment options:

You can encourage users to make payment through portable wallets. Since these have become a basic part of how you pay for everyday exchanges, the transformation time for each deal can decrease definitely.

Trends:

Intelligent Site Search:

Site search and navigation plays a vital role in mcommerce. Through smart search it’s easier to find products by just typing on the keywords, it becomes difficult to navigate through too many pages in 5 inch screens. Smart search has added features like adding dynamic product pages and autocomplete features to search options to simplify the search. It increased the chances of buying.

Mobile Chatbots:

Integration chatbots with mobile commerce have proved to be providing advanced customer services to buyers and increasing conversion rates. These live chatbots are shaping the decisions of the ecommerce and mobile commerce world by their instant responses, reducing chances of abandonment, resolving queries of customers.

Omnichannel Strategies:

These ensures providing customers a smooth experience to its users across different platforms, channels and networks in a unified manner. Omnichannel retailers attract many mobile customers by improving and refining their experiences through employing strategies. Hence increasing chances of buying and revenue.

Integrating through Social Apps

We get huge traffic on social media which helps to directly pitch services and sell there. it’s more lucrative. The social business pattern will get a move on and sway the whole versatile trade portion in the coming years, without a doubt.

Growth of Voice Search:

Voice assistants are getting more popular through Siri, Alexa and Google Assistants which will have huge image impacts in coming time. They help in identifying the desired product much fast and reduce the purchase time by nearly half. Mobile Apps have to upgrade to embed voice activated commands to improve sales revenue.

Mobile Image Recognition

Through image recognition via mobile phones, it is easy to locate products, by just clicking a picture or pointing camera onto the product. It directly navigates to the result page in response to that image.

Single click payments

This includes choosing a product you wish to buy, and pay directly without even having to fill details again and again, once you have stored the details; your job is done. You can integrate this option to your mobile apps or mobile optimized sites. Saves time and makes the process easy and smooth.

Future: Mobile commerce is expanding its reach to smartphones and tablets. It has become safe, quick and secure. In the coming future it may surpass ecommerce as a mode of choice.

Vaibhav Salot
About author

Specialization in Sales & Marketing.He has 5+ years experience in Marketing & Sales.
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